How the Winter Savings Challenge Works
Open a New BlueBirds Account
Bring your child or grandchild (ages 0–12) into any Westmark branch to open their new BlueBirds savings account.
Get FREE $10 + $10
We'll deposit FREE $10 into your child's new BlueBirds account AND FREE $10 into your account!
Save & Win Big!
The child who saves the most by February 27, 2026 will have their savings matched by Westmark—up to $1,000!
Plus, the top 3 BlueBirds Savers win a Westmark Goodie Bag, awesome prizes, and a moment in the spotlight with a quick, fun, interview (with parent permission, of course)!
*New BlueBirds accounts must be opened for children ages 0–12. Challenge runs through February 27, 2026.
Ready, Set, Save!
Benefits of our BlueBirds Account
- No minimum balance and no monthly fees
- Receive a free piggy bank when you open an account
- $5 deposits for good grades at the end of the school year
- Annual drawing for a bike or tablet
- Prizes as your savings account grows
- Access to FREE financial literacy programs and curriculum for all ages
- We will make the initial $10 deposit for BlueBirds Newborn accounts
This account cannot be set up for automatic transfers, as this is an educational program designed to reward the child for making the deposit and using their BlueBirds Account.
Savings Habits Start Young
Kick off the New Year with smart savings, new goals, and rewards in Westmark's BlueBirds savings challenge.
Financial Literacy Education
Our BlueBirds program includes FREE financial literacy resources to help your child understand money management, budgeting basics, and the importance of saving for the future.
Explore Financial LiteracyScholarship Program
Westmark is committed to helping young members achieve their educational goals. Westmark will award fifteen $2,500 scholarships in 2026, open to anyone pursuing post-secondary higher education.
Learn About ScholarshipsDid You Know?
- Financially literate teens are more prepared to make good choices regarding saving, spending, borrowing, and investing, and are more prepared to meet their long-term goals.
- 32% of teens don't know the difference between a credit card and a debit card.
- 59% of parents/guardians are uncomfortable talking with their kids about money.
- 75% of all American teens aged 12–17 lack confidence in their knowledge of personal finance.
- Children that start a savings account in their youth and receive financial literacy education are more likely to have a better credit score than their peers, have less credit card debt, and are more likely to take out lower-cost interest rate loans and grants for continuing education.
